Put a B2B Face On

It looks like Facebook is definitely here to stay. As of this writing, based on Alexa site rankings, it's the second-most-visited website on the Internet. That kind of reach can pack a whale of a punch for any B2B brand that gets its Facebook presence right.

So, what's your best point of entry to this astoundingly self-promotional medium? One of your best options these days is to create a Facebook fan page.
How do you cleverly create a page for yourself if an adoring fan hasn't already done so? Mari Smith offers a step-by-step how-to for creating a "FANtastic Facebook Fan Page" in a recent article at MarketingProfs. Among her tips:
Carefully title your page. "Typically, the shorter the title, the better," Smith advises. "It could be your brand name, personal name, or business name, as well as a few descriptive words."

Choose a picture that pops. "Facebook's ideal size for a fan-page image is 200 pixels wide by 600 pixels high (it looks rather like a bookmark shape)," she notes.

Secure your user name. "As soon as you get your first 25 fans, you'll be able to register your unique username (often called a vanity URL) at http://facebook.com/username," writes Smith.

Import your blog posts. Your blog can offer ready-made copy to help keep your fan page fresh. "Using the Notes app, pull in your blog feed so that each time you make a blog post, your fan page automatically updates and your fans can read and comment on the post," she advises.

Encourage your fans to add content. Doing so will draw them in, and "when they tag themselves, that content goes out into their feeds—creating more visibility for you," Smith notes.

The Po!nt: You can find love. By following action tips like these, you may just create a B2B presence on Facebook that gets a great response. Try it out!

Taken from http://www.marketingprofs.com/